All Guides: Business: Market Research

Reference Solutions This link opens in a new window
A business and residential directory for the U.S. and Canada. The Consumer/Lifestyles database offers market research with custom search options.

Online tutorials
Go beyond the surface and learn how to use ReferenceUSA to grow a business, search the hidden job market, map big data, and more.

Market Research

Gale OneFile: Business This link opens in a new window
Analyze company performance and activity, industry events and trends. Includes broker research reports, trade publications, newspapers, journals and company directory listings with full text and images.
Business Insights: Global This link opens in a new window
Articles on analyzing company performance and activity, industry events and trends. Market share information from Market Share Reporter. Look for the "rankings" tab at the top of the company profile.

How to Prepare a Market Analysis (Biz Info Library)
This checklist of resources for gathering market data provides perspective regarding common market research tools and methods.
Marketing Research (KnowThis.com)
An extensive tutorial on conducting small business market research.
Market Research and Statistics (SBA)
An essential collection of statistics about small business. Also links to reports and guides on a wide range of topics related to business startups.
Census Business Builder: Small Business Edition
The site allows the user choose the type of business they want to research, and the geographic area. Options include county, city/town, or zip code. The result is a map that displays demographic and socioeconomic data, data about existing business establishments in their chosen category, and consumer spending in that category.
County & Zip Code Business Patterns (U.S. Census Bureau)
The number of establishments in each industry, broken down by employee size and organized by NAICS codes.